DASH Landing Page
DASH Landing Page
DASH Landing Page
DASH Landing Page
DASH is a physical therapy business located in Queen Creek near Phoenix Arizona. I had the opportunity to connect with DASH through Professor Michael Madson while completing a graduate level user experience course at Arizona State University.
I focused on improving the desktop landing page by providing customers with information about DASH’s services and how to schedule appointments. The project was completed within 6 weeks.
DASH is a physical therapy business located in Queen Creek near Phoenix Arizona. I had the opportunity to connect with DASH through Professor Michael Madson while completing a graduate level user experience course at Arizona State University.
I focused on improving the desktop landing page by providing customers with information about DASH’s services and how to schedule appointments. The project was completed within 6 weeks.
DASH is a physical therapy business located in Queen Creek near Phoenix Arizona. I had the opportunity to connect with DASH through Professor Michael Madson while completing a graduate level user experience course at Arizona State University.
I focused on improving the desktop landing page by providing customers with information about DASH’s services and how to schedule appointments. The project was completed within 6 weeks.
DASH is a physical therapy business located in Queen Creek near Phoenix Arizona. I had the opportunity to connect with DASH through Professor Michael Madson while completing a graduate level user experience course at Arizona State University.
I focused on improving the desktop landing page by providing customers with information about DASH’s services and how to schedule appointments. The project was completed within 6 weeks.
Goals
Improve call to action buttons for scheduling appointments and conversion.
Establish information hierarchy to communicate DASH’s services.
Improve first impressions of their business through online perception.
Redesigned proposal must be achievable within GoDaddy's website builder.
Process
Discovery: Heuristic markup and survey.
Ideation: Sketching and wireframes.
Prototyping: Figma prototype.
Testing: Usability test and heatmaps.
Problems
Usability issues were identified within a markup based on Nielsen's heuristics. This landing page was created by the owners and I would eventually learn they felt passionate about retaining certain details.
Top navigation bar does not remain fixed or contain a CTA button for scheduling appointments.
Hero image is not a good representation of services offered by DASH. Improve hero image selection.
Hero section occupies vertical page space beyond the fold without persuasion for customer conversion before scrolling.
Button is misleading because it links to a page for scheduling a consultation. “Our Location” is not a CTA.
The physical therapist is introduced before services or treatments. Circular holding shapes make the images less visually engaging.
Loose wiring is a poor representation of overall brand perception.
Empty section. Possible location for customer testimonials.
“The Dash Difference” section title does not address the services listed in each explanation.
No CTA buttons for customers to learn more about services.
Prospective customer must scroll the entire page for CTA.
Lacks footer navigation for location information, contact details, and site page links.
Prototype
I followed up with five of the initial participants from my survey to complete usability tests on Zoom. The following improvements were tested.
Top navigation bar remains fixed when scrolling and features a CTA for requesting an appointment.
A formal hero headline has been added to engage visitors. Hero image shows an active therapy session.
Hero CTA button for “Request an Appointment” has been added to increase conversion of customer activity.
A carousel will rotate customer testimonials and top rating review statements directly below the fold.
DASH’s services are introduced for visitors to click on “Learn More” buttons that would link to more information about treatments.
Photos showing one-on-one therapy sessions reinforces DASH's empathy for patients. Diverse individuals are shown to attract all potential customers.
A highlight section has been added to introduce physical therapist and owner, Mike Heywood.
Google reviews have been added in scrollable carousel. They were previously located on a separate page.
A footer navigation section is used for organization of contact information and access to site pages.
Projects
Goals
Improve call to action buttons for scheduling appointments and conversion.
Establish information hierarchy to communicate DASH’s services.
Improve first impressions of their business through online perception.
Redesigned proposal must be achievable within GoDaddy's website builder.
Process
Discovery: Heuristic markup and survey.
Ideation: Sketching and wireframes.
Prototyping: Figma prototype.
Testing: Usability test and heatmaps.
Problems
Usability issues were identified within a markup based on Nielsen's heuristics. This landing page was created by the owners and I would eventually learn they felt passionate about retaining certain details.
Top navigation bar does not remain fixed or contain a CTA button for scheduling appointments.
Hero image is not a good representation of services offered by DASH. Improve hero image selection.
Hero section occupies vertical page space beyond the fold without persuasion for customer conversion before scrolling.
Button is misleading because it links to a page for scheduling a consultation. “Our Location” is not a CTA.
The physical therapist is introduced before services or treatments. Circular holding shapes make the images less visually engaging.
Loose wiring is a poor representation of overall brand perception.
Empty section. Possible location for customer testimonials.
“The Dash Difference” section title does not address the services listed in each explanation.
No CTA buttons for customers to learn more about services.
Prospective customer must scroll the entire page for CTA.
Lacks footer navigation for location information, contact details, and site page links.
Prototype
I followed up with five of the initial participants from my survey to complete usability tests on Zoom. The following improvements were tested.
Top navigation bar remains fixed when scrolling and features a CTA for requesting an appointment.
A formal hero headline has been added to engage visitors. Hero image shows an active therapy session.
Hero CTA button for “Request an Appointment” has been added to increase conversion of customer activity.
A carousel will rotate customer testimonials and top rating review statements directly below the fold.
DASH’s services are introduced for visitors to click on “Learn More” buttons that would link to more information about treatments.
Photos showing one-on-one therapy sessions reinforces DASH's empathy for patients. Diverse individuals are shown to attract all potential customers.
A highlight section has been added to introduce physical therapist and owner, Mike Heywood.
Google reviews have been added in scrollable carousel. They were previously located on a separate page.
A footer navigation section is used for organization of contact information and access to site pages.
Projects
Goals
Improve call to action buttons for scheduling appointments and conversion.
Establish information hierarchy to communicate DASH’s services.
Improve first impressions of their business through online perception.
Redesigned proposal must be achievable within GoDaddy's website builder.
Process
Discovery: Heuristic markup and survey.
Ideation: Sketching and wireframes.
Prototyping: Figma prototype.
Testing: Usability test and heatmaps.
Problems
Usability issues were identified within a markup based on Nielsen's heuristics. This landing page was created by the owners and I would eventually learn they felt passionate about retaining certain details.
Top navigation bar does not remain fixed or contain a CTA button for scheduling appointments.
Hero image is not a good representation of services offered by DASH. Improve hero image selection.
Hero section occupies vertical page space beyond the fold without persuasion for customer conversion before scrolling.
Button is misleading because it links to a page for scheduling a consultation. “Our Location” is not a CTA.
The physical therapist is introduced before services or treatments. Circular holding shapes make the images less visually engaging.
Loose wiring is a poor representation of overall brand perception.
Empty section. Possible location for customer testimonials.
“The Dash Difference” section title does not address the services listed in each explanation.
No CTA buttons for customers to learn more about services.
Prospective customer must scroll the entire page for CTA.
Lacks footer navigation for location information, contact details, and site page links.
Prototype
I followed up with five of the initial participants from my survey to complete usability tests on Zoom. The following improvements were tested.
Top navigation bar remains fixed when scrolling and features a CTA for requesting an appointment.
A formal hero headline has been added to engage visitors. Hero image shows an active therapy session.
Hero CTA button for “Request an Appointment” has been added to increase conversion of customer activity.
A carousel will rotate customer testimonials and top rating review statements directly below the fold.
DASH’s services are introduced for visitors to click on “Learn More” buttons that would link to more information about treatments.
Photos showing one-on-one therapy sessions reinforces DASH's empathy for patients. Diverse individuals are shown to attract all potential customers.
A highlight section has been added to introduce physical therapist and owner, Mike Heywood.
Google reviews have been added in scrollable carousel. They were previously located on a separate page.
A footer navigation section is used for organization of contact information and access to site pages.
Projects
Goals
Improve call to action buttons for scheduling appointments and conversion.
Establish information hierarchy to communicate DASH’s services.
Improve first impressions of their business through online perception.
Redesigned proposal must be achievable within GoDaddy's website builder.
Process
Discovery: Heuristic markup and survey.
Ideation: Sketching and wireframes.
Prototyping: Figma prototype.
Testing: Usability test and heatmaps.
Problems
Usability issues were identified within a markup based on Nielsen's heuristics. This landing page was created by the owners and I would eventually learn they felt passionate about retaining certain details.
Top navigation bar does not remain fixed or contain a CTA button for scheduling appointments.
Hero image is not a good representation of services offered by DASH. Improve hero image selection.
Hero section occupies vertical page space beyond the fold without persuasion for customer conversion before scrolling.
Button is misleading because it links to a page for scheduling a consultation. “Our Location” is not a CTA.
The physical therapist is introduced before services or treatments. Circular holding shapes make the images less visually engaging.
Loose wiring is a poor representation of overall brand perception.
Empty section. Possible location for customer testimonials.
“The Dash Difference” section title does not address the services listed in each explanation.
No CTA buttons for customers to learn more about services.
Prospective customer must scroll the entire page for CTA.
Lacks footer navigation for location information, contact details, and site page links.
Prototype
I followed up with five of the initial participants from my survey to complete usability tests on Zoom. The following improvements were tested.
Top navigation bar remains fixed when scrolling and features a CTA for requesting an appointment.
A formal hero headline has been added to engage visitors. Hero image shows an active therapy session.
Hero CTA button for “Request an Appointment” has been added to increase conversion of customer activity.
A carousel will rotate customer testimonials and top rating review statements directly below the fold.
DASH’s services are introduced for visitors to click on “Learn More” buttons that would link to more information about treatments.
Photos showing one-on-one therapy sessions reinforces DASH's empathy for patients. Diverse individuals are shown to attract all potential customers.
A highlight section has been added to introduce physical therapist and owner, Mike Heywood.
Google reviews have been added in scrollable carousel. They were previously located on a separate page.
A footer navigation section is used for organization of contact information and access to site pages.
Projects