HPE Brand CGI Imagery
HPE Brand CGI Imagery
HPE Brand CGI Imagery
HPE Brand CGI Imagery
The Hewlett Packard Enterprise (HPE) product imagery program showcased features of products, and configurations into connected solutions. Rendered CGI content was created within a visual style that provided maximum flexibility across print and digital applications. I was recruited to join the HPE Brand team and establish a system for producing visual assets.
The Hewlett Packard Enterprise (HPE) product imagery program showcased features of products, and configurations into connected solutions. Rendered CGI content was created within a visual style that provided maximum flexibility across print and digital applications. I was recruited to join the HPE Brand team and establish a system for producing visual assets.
The Hewlett Packard Enterprise (HPE) product imagery program showcased features of products, and configurations into connected solutions. Rendered CGI content was created within a visual style that provided maximum flexibility across print and digital applications. I was recruited to join the HPE Brand team and establish a system for producing visual assets.
The Hewlett Packard Enterprise (HPE) product imagery program showcased features of products, and configurations into connected solutions. Rendered CGI content was created within a visual style that provided maximum flexibility across print and digital applications. I was recruited to join the HPE Brand team and establish a system for producing visual assets.
Outcome
HPE continues to produce rendered imagery by using the visual style from this campaign.
Established HPE Brand approved visual style.
Assets received positive feedback from the C-suite and product marketing at HPE.
HPE.com experienced an increase in user engagement within product sections.
Production lead-time was reduced by 4 to 6 weeks, compared to photography.
I was invited to bi-weekly meetings with stakeholders worldwide to evangelize the program for support and provide updates.
Agency - Adcetera
Rendered product imagery was available across the company for employees within a brand approved asset library.
Monthly social media engagement was tracked and included in updates to HPE senior leadership.
Guidance documentation was available within an HPE internal brand website for reference. The document introduced 3D rendered product imagery as system to marketing teams for visual storytelling.
Sample Product Videos
HPE BladeSystem
1:34 mins
HPE Synergy Tour from HPE.com
0:52 secs
HPE ML350 Gen9 Exploded View
0:25 secs
Outcome
HPE continues to produce rendered imagery by using the visual style from this campaign.
Established HPE Brand approved visual style.
Assets received positive feedback from the C-suite and product marketing at HPE.
HPE.com experienced an increase in user engagement within product sections.
Production lead-time was reduced by 4 to 6 weeks, compared to photography.
I was invited to bi-weekly meetings with stakeholders worldwide to evangelize the program for support and provide updates.
Agency - Adcetera
Rendered product imagery was available across the company for employees within a brand approved asset library.
Monthly social media engagement was tracked and included in updates to HPE senior leadership.
Guidance documentation was available within an HPE internal brand website for reference. The document introduced 3D rendered product imagery as system to marketing teams for visual storytelling.
Sample Product Videos
HPE BladeSystem
1:34 mins
HPE Synergy Tour from HPE.com
0:52 secs
HPE ML350 Gen9 Exploded View
0:25 secs
Outcome
HPE continues to produce rendered imagery by using the visual style from this campaign.
Established HPE Brand approved visual style.
Assets received positive feedback from the C-suite and product marketing at HPE.
HPE.com experienced an increase in user engagement within product sections.
Production lead-time was reduced by 4 to 6 weeks, compared to photography.
I was invited to bi-weekly meetings with stakeholders worldwide to evangelize the program for support and provide updates.
Agency - Adcetera
Rendered product imagery was available across the company for employees within a brand approved asset library.
Monthly social media engagement was tracked and included in updates to HPE senior leadership.
Guidance documentation was available within an HPE internal brand website for reference. The document introduced 3D rendered product imagery as system to marketing teams for visual storytelling.
Sample Product Videos
HPE BladeSystem
1:34 mins
HPE Synergy Tour from HPE.com
0:52 secs
HPE ML350 Gen9 Exploded View
0:25 secs
Outcome
HPE continues to produce rendered imagery by using the visual style from this campaign.
Established HPE Brand approved visual style.
Assets received positive feedback from the C-suite and product marketing at HPE.
HPE.com experienced an increase in user engagement within product sections.
Production lead-time was reduced by 4 to 6 weeks, compared to photography.
I was invited to bi-weekly meetings with stakeholders worldwide to evangelize the program for support and provide updates.
Agency - Adcetera
Rendered product imagery was available across the company for employees within a brand approved asset library.
Monthly social media engagement was tracked and included in updates to HPE senior leadership.
Guidance documentation was available within an HPE internal brand website for reference. The document introduced 3D rendered product imagery as system to marketing teams for visual storytelling.
Sample Product Videos
HPE BladeSystem
1:34 mins
HPE Synergy Tour from HPE.com
0:52 secs
HPE ML350 Gen9 Exploded View
0:25 secs